Founder Readiness Check You have a business idea. Find out if it's launch-ready or what's missing before you do.
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✓ READINESS SCORECARD READY

Your DVF evaluation is complete.

A full readiness scorecard across Desirability, Feasibility & Viability — with the evidence behind each score, your sub-scores out of 5, and the fix-first gaps to tackle next. Save it as a PDF anytime.

📄 ready to send

Your inputs run in an isolated consulting instance and are never shared, sold, or used to train public AI models.

•Abstract trade secrets — no source code, formulas, or vendor names.
•Generalize the concept — e.g. call it "a machine-learning optimization model."
•Mechanics over secrets — DVF needs the who, the frequency, and your pricing logic, not your patentable core.
The Framework

How the DVF evaluation works

Every idea is pressure-tested through three lenses — the model at the heart of IDEO's human-centred design. Each lens is scored 1–5 across ten dimensions, then rolled into one readiness tier.

Two ways to see it — pick whichever clicks.

We map who feels the problem, how badly and how often it bites, what they do today instead, and whether there's real evidence of demand — not just a hunch. Strong desirability means a clear, reachable person nodding "yes, that's me."

Problem severity Evidence of demand Willingness to pay Differentiation + 6 more

We look at how it gets built and delivered, the hardest technical or regulatory risk, the time and capital to a first version, and whether quality holds as you scale. Feasibility isn't "is it possible" — it's "can you do it well enough, soon enough."

Technical / regulatory risk Time to first deliverable Quality control + 7 more

We trace how money comes in, what people will pay, what it costs to serve them, the market size and the path to profit. Viability is the difference between a beloved idea and a sustainable business.

Pricing logic Unit economics Market size + 7 more
Readiness tiers
Idea
Mostly assumptions — the work now is learning, not building.
Validate
Some signal. Get direct evidence before investing.
Build
Enough validated to start building and testing for real.
Scale
Proven across all three lenses. Focus shifts to growth.
The Payoff

Example evaluations

Real scorecards from ideas we've pressure-tested. About 20 thoughtful minutes of conversation turns into a document like these — open any one to see the full thing.

Who You're Meeting With
Jessica

Hi, I'm Jessica.

I spent years in product management at companies like Dow, DuPont, and CVS Health/Aetna, building things, solving problems, and watching a lot of good ideas die from lack of clarity, not lack of talent. Now I'm doing the same work for myself: building my own ventures while raising two kids in Michigan, one honest step at a time.

I'm not here with a sales pitch. I'm someone a few steps ahead of you, using the same framework on my own ideas that I'm sharing with you here.

If you want a second set of eyes on where your idea actually stands,

Book a 1:1 call with me →
Example · Readiness Scorecard
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